We’ve all been there. The coffee meeting where a colleague or professional acquaintance talks for an hour without asking you a single question. The scrolling Slack message with a partner who consistently reaches out for support and advice but rarely offers any in return. And of course, there’s always that one person (you know the …
After the Black Friday lines wrapped around Best Buy and Target have vanished and the Internet survives the online shopping hysteria of Cyber Monday, we’ll have just enough energy — and perhaps money — left to participate in GivingTuesday. This charitable movement, held annually on the Tuesday following Thanksgiving, has become a global day of …
One of the most common struggles we hear from nonprofit leaders is how to reach audiences more effectively. But how can you emotionally connect with your audiences and inspire their support if you don’t know what they need and want? The only way to know for sure is to ask. At Round Square, we spend …
Why Every Nonprofit Should Be Conducting Regular Audience Interviews Read More »
What do a children’s book, a grand feast and a caterpillar have to do with effective marketing and communications? As it turns out, a lot. While meeting with a client in the early learning industry last week to kick off a new brand identity project, I was drawn to the framed images of famous children’s …
The Very Hungry Communicator: 4 Ways to Create More Intentional Messages Read More »
Close your eyes. Imagine a ship out at sea, its hull pierced with a million tiny holes. Each hole is covered by a thin Band-Aid in a desperate attempt to stay afloat. One more crashing wave or gust of wind is all it will take to sink the ship. Now open your eyes. That ship …
Six Common Nonprofit Mistakes & How to Avoid Them Read More »
