Case Studies

From Legacy to Liftoff: Round Square Leads Strategic Brand Refresh for Caring Collective

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After more than three decades as The Glasser/Schoenbaum Human Services Center, the Sarasota-based nonprofit partnered with Round Square to undergo a full brand transformation — one that honors its legacy while aligning its identity with its expanding mission. Now known as the Caring Collective, the organization’s new name and visual identity reflect both who they …

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Sampling of new brand materials for Frameworks of Tampa Bay

Round Square Revitalizes Brand Strategy & Identity for Frameworks of Tampa Bay

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Is it a framing company? Is it a construction company? What exactly do you do? These were just a few of the questions Frameworks of Tampa Bay staff consistently received when meeting and networking with community members, parents and potential supporters.  The organization turned to Round Square for assistance in clarifying its brand and communicating …

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Round Square Creates New Identity for American Cancer Society Legacy Program

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The American Cancer Society’s mission is near and dear to our hearts, so it was a gift to lead the naming and re-branding for their e-commerce platform that sells wigs, headwear, mastectomy and recovery products to assist people with the treatment-related side effects of cancer. The Opportunity Since 2005, the American Cancer Society has provided …

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