Round Square Creates New Identity for American Cancer Society Legacy Program

Case Studies / By

The American Cancer Society’s mission is near and dear to our hearts, so it was a gift to lead the naming and re-branding for their e-commerce platform that sells wigs, headwear, mastectomy and recovery products to assist people with the treatment-related side effects of cancer. The Opportunity Since 2005, the American Cancer Society has provided …

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Photo of Jesica D'Avanza, a white woman with long brown hair wearing a black dress and holding a white coffee mug, pointed toward the left talking to someone out of view with a computer on the table

Setting the Table: What Nonprofits & Agencies Must Bring to Ensure a Successful Partnership

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We’ve all been there. The coffee meeting where a colleague or professional acquaintance talks for an hour without asking you a single question. The scrolling Slack message with a partner who consistently reaches out for support and advice but rarely offers any in return. And of course, there’s always that one person (you know the …

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Photo of the Very Hungry Caterpillar framed on a wall

The Very Hungry Communicator: 4 Ways to Create More Intentional Messages

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What do a children’s book, a grand feast and a caterpillar have to do with effective marketing and communications? As it turns out, a lot. While meeting with a client in the early learning industry last week to kick off a new brand identity project, I was drawn to the framed images of famous children’s …

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