For many nonprofits, a brand refresh may feel like the finish line. You’ve invested in research, designed a new logo (maybe even a new name), updated your messaging, and shared the new guidelines with your staff and board. You breathe a sigh of relief. But here’s the truth: the day you launch your new brand …
The Biggest Mistake Nonprofits Make When Rebranding Read More »
After more than three decades as The Glasser/Schoenbaum Human Services Center, the Sarasota-based nonprofit partnered with Round Square to undergo a full brand transformation — one that honors its legacy while aligning its identity with its expanding mission. Now known as the Caring Collective, the organization’s new name and visual identity reflect both who they …
From Legacy to Liftoff: Round Square Leads Strategic Brand Refresh for Caring Collective Read More »
Is it a framing company? Is it a construction company? What exactly do you do? These were just a few of the questions Frameworks of Tampa Bay staff consistently received when meeting and networking with community members, parents and potential supporters. The organization turned to Round Square for assistance in clarifying its brand and communicating …
Round Square Revitalizes Brand Strategy & Identity for Frameworks of Tampa Bay Read More »
The American Cancer Society’s mission is near and dear to our hearts, so it was a gift to lead the naming and re-branding for their e-commerce platform that sells wigs, headwear, mastectomy and recovery products to assist people with the treatment-related side effects of cancer. The Opportunity Since 2005, the American Cancer Society has provided …
Round Square Creates New Identity for American Cancer Society Legacy Program Read More »
Although it sounds simple, the key to just about everything in business and life depends on strong, healthy relationships. But if you’ve ever been in a relationship with anyone of any kind (hello, that’s all of us!), you know relationships are often anything but simple. So, what does a successful relationship look like between a …
“There is joy in the grind we choose.” Those eight words have been etched in my mind since a fellow business owner said them last year. We were talking about the highs and lows of owning and running a small business — the sleepless nights, the mental exhaustion, the sacrifices no one else really understands. …
After the Black Friday lines wrapped around Best Buy and Target have vanished and the Internet survives the online shopping hysteria of Cyber Monday, we’ll have just enough energy — and perhaps money — left to participate in GivingTuesday. This charitable movement, held annually on the Tuesday following Thanksgiving, has become a global day of …
One of the most common struggles we hear from nonprofit leaders is how to reach audiences more effectively. But how can you emotionally connect with your audiences and inspire their support if you don’t know what they need and want? The only way to know for sure is to ask. At Round Square, we spend …
Why Every Nonprofit Should Be Conducting Regular Audience Interviews Read More »
What do a children’s book, a grand feast and a caterpillar have to do with effective marketing and communications? As it turns out, a lot. While meeting with a client in the early learning industry last week to kick off a new brand identity project, I was drawn to the framed images of famous children’s …
The Very Hungry Communicator: 4 Ways to Create More Intentional Messages Read More »
Close your eyes. Imagine a ship out at sea, its hull pierced with a million tiny holes. Each hole is covered by a thin Band-Aid in a desperate attempt to stay afloat. One more crashing wave or gust of wind is all it will take to sink the ship. Now open your eyes. That ship …
Six Common Nonprofit Mistakes & How to Avoid Them Read More »
