Jesica D'Avanza, MPA, APR

Jesica D’Avanza, MPA, APR, is an award-winning communications leader who works at the intersection of brand and business strategy to make our world a better place. As owner and chief strategy officer at Round Square — a boutique brand and communications strategy consultancy for nonprofits — she spends her days helping organizations of all sizes transform their communications, elevate their brands and exceed mission and fundraising goals. Allergic to mediocrity and hard-wired with an unwavering sense of responsibility, Jesica brings a fresh perspective that sparks unconventional thinking for unparalleled results. Jesica is a former managing director and VP of marketing and communications for national nonprofits, including the American Cancer Society and Muscular Dystrophy Association. She holds undergraduate and graduate degrees from Florida State University and her Accreditation in Public Relations. Jesica is also a wife, mom, Peloton enthusiast, avid runner, certified marathon coach and National Park explorer.

Round Square Creates New Identity for American Cancer Society Legacy Program

Case Studies / By

The American Cancer Society’s mission is near and dear to our hearts, so it was a gift to lead the naming and re-branding for their e-commerce platform that sells wigs, headwear, mastectomy and recovery products to assist people with the treatment-related side effects of cancer. The Opportunity Since 2005, the American Cancer Society has provided …

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Photo of Jesica D'Avanza, a white woman with long brown hair wearing a black dress and holding a white coffee mug, pointed toward the left talking to someone out of view with a computer on the table

Setting the Table: What Nonprofits & Agencies Must Bring to Ensure a Successful Partnership

Tips / By

We’ve all been there. The coffee meeting where a colleague or professional acquaintance talks for an hour without asking you a single question. The scrolling Slack message with a partner who consistently reaches out for support and advice but rarely offers any in return. And of course, there’s always that one person (you know the …

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Photo of the Very Hungry Caterpillar framed on a wall

The Very Hungry Communicator: 4 Ways to Create More Intentional Messages

Tips / By

What do a children’s book, a grand feast and a caterpillar have to do with effective marketing and communications? As it turns out, a lot. While meeting with a client in the early learning industry last week to kick off a new brand identity project, I was drawn to the framed images of famous children’s …

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