From Legacy to Liftoff: Round Square Leads Strategic Brand Refresh for Caring Collective
After more than three decades as The Glasser/Schoenbaum Human Services Center, the Sarasota-based nonprofit partnered with Round Square to undergo a full brand transformation — one that honors its legacy while aligning its identity with its expanding mission. Now known as the Caring Collective, the organization’s new name and visual identity reflect both who they …
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